Privacy Policy
Privacy Policy for “Velorer“
Velorer Ltd. (Company No. 517351227) (“the Company”, “we”) operates the website velorer.com (“the Website”), and serves as a fashion house for artificial flowers specializing in the import and online sale of silk flowers and artificial flowers from around the world. We place great importance on the privacy of the Website’s users and customers, and act to protect the personal information that comes into our possession.
This document details what types of personal information are collected in the course of using the Website and purchasing products, for what purposes, how we use it, to whom it may be disclosed, and what your rights are in relation to it. The very use of the Website, browsing it, or making a purchase constitutes consent to the terms of this policy.
General:
Use of the Website is subject to the terms detailed in the Privacy Policy. Please read the Privacy Policy carefully, as browsing the Website, purchasing products, and performing actions on it indicate your consent to the terms included in the Privacy Policy.
The terms of the Privacy Policy apply equally to both genders, and the use of masculine or feminine language is for convenience only.
The terms of the Privacy Policy apply to use of the system and the Website, and the content contained therein, via any computer or other communication device (such as mobile phones, tablet computers, etc.). They also apply to use of the system and the Website, whether via the internet or via any other network or means of communication.
Customer Database and Obligation to Provide Information:
We collect the following types of information:
Information you provide actively:
- When registering for the mailing list (newsletter): email address and name.
- When contacting us or reaching customer service: name, phone number, email address, and the content of your inquiry.
- When making a purchase and placing an order (the Website’s primary activity): full name, shipping address, phone numbers, email address, and payment/credit card details (credit card processing is performed securely through a third party, and credit card details are not stored on the Company’s servers).
Information collected automatically:
- Browsing data and technical data: When browsing the Website, we may collect technical information such as IP address, browser type, operating system, login times, the pages and products you viewed (such as specific collections and flowers), and how you interact with the Website.
- Cookies: The Website uses cookies and similar tracking technologies for its routine and proper operation, data security, collection of statistical data about use of the Website, fraud prevention, and product characterization to tailor content, services, and advertising to user preferences.
Why do we collect the information (purposes of the database)?
The data and details are stored in the database as part of providing services for the following purposes:
| Purpose of Information Collection and Processing | Type of Information Collected | Legal Basis for Processing |
| Operating and managing the Website, executing shipments, and providing deliveries | Name, contact details, shipping address, order history. | Processing of information essential for completing the purchase and delivering the product to the customer |
| Sending marketing mailings, offers for collections, news, promotions, and updates. | Name, phone, email address. | Consent: Processing is performed only after obtaining consent to join the mailing list or providing details. |
| Providing customer service and responding to inquiries | Name, email, phone, and content of the inquiry. | Legitimate interest to provide quality and efficient service to our customers. |
| Personalized advertising and targeted marketing on social networks | Browsing data, purchase history, cookies. | Legitimate interest: marketing the Company’s products and improving the customer experience on the Website. |
| Compliance with legal requirements: bookkeeping, issuing invoices for tax purposes. | Transaction and purchase details and invoices | Legal obligation. |
With whom do we share the information?
We do not sell your personal information to third parties. We may share your personal information with third parties and service providers acting on our behalf, only for the purposes detailed in this policy and in accordance with the provisions of the law. These parties include:
- Logistics and shipping providers: shipping companies, couriers, and distribution entities for the purpose of delivering products to the requested address.
- Payment processing and payment providers: credit card companies and secure payment processing providers (information is transferred under strict standards).
- Software providers, information systems, and CRM customer relationship management: server hosting providers, cloud services, and systems for managing customer service and Website orders.
- Marketing providers, mailing, and advertising platforms: systems for mailing and sending SMS/email messages, as well as analytics tools and advertising platforms such as Meta, Google Analytics that assist us in operating statistics and targeted marketing.
- Law enforcement authorities: if required by court order or instruction from a competent authority.
- Professional advisors: such as accountants and lawyers, as necessary.
- Transfer of information outside Israel: Some cloud services, backup, or marketing platforms may process data outside the borders of Israel. These transfers are arranged in accordance with the standard data processing appendices of the providers and the regulations for transferring information outside the country’s borders.
Additional Clarifications and Provision of Information
Owner of the database: For the purposes of the law, Velorer Ltd., which operates the Website, is the “data controller” of the information database and customer details.
Obligation to provide information and its implications: You are not legally obligated to provide us with personal information, and the provision of information is done of your own free will and with your consent. However, failure to provide certain details may prevent us from providing you with certain services. For example, without completing mandatory fields such as shipping address or contact details, we will not be able to complete a purchase and deliver the order. Information collected automatically is required for the proper and secure operation of the Website.
Information Security
We take technological and organizational security measures to protect your personal information in the customer database, but it is important to remember that no internet system is one hundred percent immune.
Retention of Information
Personal information will be retained for the time necessary to fulfill the purposes for which it was collected (including managing order history, providing warranty and service), or for a longer period as required by law.
Your Rights Regarding Personal Information
Under the Privacy Protection Law, 5741-1981, you have the following rights:
- Right of access: You may request to review the personal information we hold about you.
- Right to correction: If you discover that the information is incorrect, incomplete, or inaccurate, you may request its correction.
- Right to erasure (the right to be forgotten): You may request the deletion of your personal information, subject to legal limitations (such as the obligation to retain tax invoices for legal purposes). The manner of exercising the right will be done by contacting the Website according to the details appearing below.
Newsletter Registration, Permission for Mailings, Publications, and Advertising:
- A visitor or customer who leaves details on the Website (including when making a purchase or registering), and authorizes mailings with their consent and is added to the Website’s mailing list, authorizes the use of their details for the purpose of receiving marketing information, updates, new collections, promotions, and advertisements that the Website will conduct from time to time.
- You must not leave another person’s details on the Website without their consent and/or without their presence in front of the screen when leaving the details.
- When leaving details, the visitor will be asked to provide personal information. Providing partial or incorrect details may prevent the ability to use the service, delay shipments, and thwart contact if necessary. In case of a change in details, they must be updated on the Website or with customer service.
- It is clarified that there is no legal obligation to provide details on the Website, but without providing them, it will not be possible to receive marketing content and updates from the Website.
- Leaving details on the Website and confirming receipt of marketing content includes, among other things, receiving marketing content, information regarding updates, advertisements, events, new services, and more.
- Confirmation of mailings (receiving marketing content) as stated constitutes the visitor’s consent to the sending of advertising materials under the Communications Law (Telecommunications and Broadcasting) (Amendment No. 40) 5768-2008 (“Communications Law” / “Spam Law”).
- It is clarified that the person leaving details may remove themselves at any time from the mailing by clicking on “remove from mailing list,” “unsubscribe,” or any similar text that appears at the bottom of each mailing sent, or by contacting the Website by email. As long as the subscriber has not removed themselves from the mailing list as stated, the Website may, subject to the Communications Law, send the subscriber direct mailings as stated.
- The Website may cancel a visitor’s registration to the mailing list at its sole discretion.
- The Website will not be responsible for any damage (direct or indirect), loss, distress, and expenses caused to the person leaving details and/or any third parties as a result of use or reliance on any content, information, data, representation, advertisement, product, service, etc. appearing in the mailing. Any such reliance is made at the sole discretion and responsibility of the person leaving the details.
- The mailing in its entirety, including all information appearing in it, is offered as is, and will be as accurate and correct as possible; however, the information may not be complete or alternatively, technical or other errors may have occurred in the information.
Changes to the Privacy Policy
We reserve the right to update this policy from time to time. The updated version will be published on the Website and will take effect upon publication.
Contact
For any question or request regarding this privacy policy, you may contact us:
- Company name: Velorer Ltd.
- Privacy officer: Shikma Maman Biton
- Address: 5 Hayetzira Street, Afula.
- Email address: [email protected]
All rights to the Privacy Policy are reserved to Adv. Shelly Daniel and Adv. Shikma Maman Biton, and it may not be copied, reproduced, or distributed.
Last updated: August 2026.